What’s Stopping You?

I saw a comment that neatly summed up a lot of conversations I have been having recently:

“Everyone sort of knows what should be done, but everyone sort of doesn’t know how to do it”

Perfectly put.

There are so many great podcasts, talks, courses and experts that are preaching exactly the right thing and people are, quite rightly, buying into it.

> Invest in Brand!

> Don’t go all in on short term lead generation!

> Experiment in innovation!

> Use behavioural science insights to stand out!

> Use fluid devices and mascots to build your brand!

But what about when it comes to actually doing it?

I’m finding it hard to find more than a handful of B2B brands executing any of these things to great effect in the real world.

It seems there is an increasingly large gap between the theory and the execution and here are some reasons why:

> It’s still hard to get buy in from the board for a long term investment in Brand that can’t be shown to pay off straight away.

> Innovation feels at best a risk, and at worst a waste of money when budgets are already tight

> The majority of B2B organisations are still sales led and their demands (more leads, now!) are louder than anyone elses.

> B2B products are not brand led and creativity isn’t at the heart of a lot of B2B businesses.

But this is just the tip of the iceberg. So what else is getting in your way?

Well, to answer that, you need to go out and ask.

Move out of the Marketing department bubble and start to learn what different people want from marketing, how you can help them and how they might help you unstick those pesky blockers.

I’ve put together a programme that supports you in doing exactly this – and would love to share more.

So, what’s stopping you? Let’s find out.