Look to the future
Have you ever thought about what your business and brand looks, feels and sounds in five years time?
And more importantly, have you ever asked the rest of the business what they think?
What’s the culture like? What awards have you won? What’s the one thing customers say about you that you didn’t even plan for?
Marketing leaders have a huge role to play in the future of their business and leading the charge to get there, but too often they’re stuck in the day-to-day and not lifting their heads up to look ahead.
Vision:2030 is designed to discover your vision of the future state of your business and turn that into a brand direction that everyone, from all parts of the business, can get behind.
HOW IT WORKS
01
The Vivid Vision Survey: We create a bespoke exercise for people within your business to describe their vision of the future and what they want to see in 2030 when they look around. What’s a recent headline? How does the culture feel? Where have investments been made?
02
The Analysis: We distil the responses from the exercise to find the common threads, the tensions, the clear themes that come out in relation to people’s views of the future business – giving insight into what your brand activity needs to do to achieve that.
03
The Playback: With the analysis done and the findings in the bag, we come to you to present back to your team – giving insights and ideas on where the future of your brand is and what you need to do to get there.
04
The Roadmap: Finally, we put together a set of clear recommendations for your brand and marketing activities – designed to achieve your joint vision for how the business looks, feels and sounds in 2030.
THE DELIVERABLES
Vision:2030 gives you something most marketing leaders never have –
a clear, evidenced, internally-aligned picture of where the brand needs to go in the future (and not just today)
- A synthesis of your team’s vision for 2030
- What needs to change and why
- The tensions and misalignments worth addressing
- Clear, actionable recommendations
- A strategic roadmap for brand development
INVESTMENT
The four-stage programme costs £1,500.
The £1,500 investment credits in full against our brand engagement,
so if you decide to go further, you’re already on your way.
To get started contact:
james@wherever-next.com