how to capture the attention of the new b2b buyer

8 seconds.

That’s the average attention span of the millennial audience.

And that’s how long you’ve got to capture their interest.

This should be something at the top of every B2B Marketers mind - because millennials now make up 59% of decision makers within businesses.

And they have one thing in common: they are distracted, their attention is splintered and the traditional marketing channels that are tried and tested by B2B marketers aren’t cutting through like they used to.

Which means B2B brands need to fight harder than ever to capture the attention of their buyers.

So we’ve put together a new talk, “The Distracted DMU”, to explore how B2B marketers can capture the attention of the new B2B buyer.

In it we explore how B2B brands should:

> Entertain their audience

> Be where their audience are online

> Partner with those who already have their attention

> Help their customers personally and professionally

> Show the real impact of what they do.

The talk is packed full of insights, inspiration and big thinking that can start you on the journey of reimagining your marketing mix.

We’re taking bookings now to come into your business to share the talk - whether it’s in an all hands kick off, a weekly meeting or even a wider business conference.

If you’re interested in learning more or booking a slot, sign up below.

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