Standing on Giants

The Vision

Standing on Giants is a brand community management company that builds and nurtures thriving online communities.

As branded communities surged in popularity, they wanted to evolve their positioning – moving beyond platform‑specific communities to a broader, more strategic offering for brands.

The Big Idea

Conversations That Convert

Through discovery, we identified that the real value wasn’t just in building communities, but in the conversations happening within them – wherever they take place.

The opportunity was to show how identifying, managing and engaging in these conversations creates tangible value for brands, and how Standing on Giants were uniquely placed to unlock that value.

The Execution

Conversations That Convert became the core of a new brand strategy, supported by three clear pillars: Find, Manage and Engage.
This positioning informed a new website and pitch deck, giving Standing on Giants a clear, confident narrative for winning new business.