One Hundred Problems

Martin Lewis has a suggestion of how the government could quickly and easily win favour from the public:

“Find 100 small things that piss people off that you can easily fix and then tell them each time you fix one”

It’s such a simple idea, but of course it would be effective. People like action and to see things getting better for them, even if it’s in the smallest ways.

This is a piece of advice I think every Marketing Director should take heed of. 

Imagine, for a second, if instead of aiming for a huge transformational change in your business, you spent your time discovering and fixing 100 small things.

Things like:

> Making it easy to find a phone number on your website to get in touch

> Cutting call waiting times by 2 minutes

> Make pricing more visible

> Only sending emails they actually want to receive

> Get in touch on the phone once in a while for no other reason but to check in

You get the idea. 

The act of doing this exercise will actually force you to go and speak to customers which is never a bad thing.

There’s so many punnets of low hanging fruit that marketing teams could (and should) be fixing and telling their customers about.

However, in most cases the focus remains on the bigger, shinier objectives (or worse, an obsession with things that won’t make a blind bit of difference).

So remember those wise words: Find the small things pisses your customer off. Fix them. Tell them about it.